These Five Pillars Will Bring Web3 Communication to the Next Billion Users
Communication, an essential aspect since ancient civilizations, remains pivotal in our evolving technological landscape. From foundational infrastructure to groundbreaking products, it connects us to the world. The evolution of communication, influenced by technology, presents challenges and transformative opportunities.
Next-generation technologies, exemplified by web3, usher in intuitive methods of seamless communication. These innovations provide alternatives to centralized web2 services like email, social media, and text messages, fostering a new era of interconnectedness.
Web3 faces the challenge of streamlining access, enhancing security, and improving functionality in decentralized applications to onboard and retain the next billion users. Communication, a fundamental use case, holds significant value as a bridge between decentralized apps (dapps) and users. It can leverage the power of notifications, chat messages, and more across blockchain networks, presenting a compelling opportunity to attract a broader audience to web3.
These five pillars and revolutionary features aim to elevate web3 communication for widespread adoption. The focus areas include simplifying user access, fortifying security measures, ensuring intuitive functionality, fostering user retention strategies, and facilitating seamless integration of decentralized applications. Together, these pillars pave the way for the future of web3 communication, unlocking opportunities for global connectivity.
ACCESSIBILITY: Welcoming Chat Features Emulating the Ease of SMS
Can anyone fathom a world without text messaging? SMS set a standard for effortless communication across a range of connected devices, from mobile phones to embedded web applications and, more recently, AI chatbots like ChatGPT. In the domain of web3-enabled communication, it’s crucial to adopt a similar approach, mirroring the simplicity of text messaging. This guarantees the smooth exchange of familiar chat messages within web3 environments, including wallets. Now, shifting our focus to wallets…
PRIVACY: Direct Communication Between Wallets
Casual conversations via text messages and social media DMs excel in simplicity but lack in privacy. Conventional communication platforms are centralized, owned and operated by corporations that monitor and leverage our data for advertising purposes. Web3 communication introduces a secure, privacy-centric alternative, utilizing wallet addresses for messaging. This blockchain-based approach allows direct communication without personal identifiers, such as phone numbers, providing the ideal combination of web3 privacy and web2 functionality.
CUSTOMIZATION: Personalized Push Notifications in the Web3 Landscape
Ever pondered, ‘Why am I receiving this notification — and more importantly, how do I turn it off?’ While notifications aid in staying informed, they often compromise control, privacy, and personal preferences, serving as a centralized tool for monitoring digital identities. In web3 communication, we reclaim oversight and command over our notification preferences. Features like “delegated notifications” empower pre-approved channel owners to regulate who can send notifications for specific channels. On the receiving end, wallet users can effortlessly opt-out at any time, eliminating the need for “unsubscribe” buttons hidden within crowded email inboxes.
FLEXIBILITY: Cross-Chain Communication
To bring more users into web3, we must offer diverse options for engagement and communication. Consider a scenario where each mobile phone company had its exclusive SMS, making messaging impossible unless you used the specific system. Anyone who’s faced challenges for being the lone Android user in a group chat dominated by iPhones understands the friction of dealing with distinct SMS systems. Web3 communication eliminates this issue, providing a level playing field. Users across numerous supported blockchains can effortlessly engage in chat using the same decentralized infrastructure. Farewell to the Text Bubble Battle!
DYNAMIC FORMATS: NFTs, Video Conversations, and Audio Spaces
Platforms like Discord, WhatsApp, and Zoom transformed communication with a plethora of formats — video, text, audio, and more. Now envision the versatility of chat formats without the centralized pitfalls of bots, intrusive ads, and costly tiered access. In web3 communication, any smart contract and wallet can engage through video, text, push notifications, DAOs, groups, and NFTs.
Web3 is revolutionizing content creation, asset trading, product development, and community building. At the heart of these innovations lies our capacity to communicate; it’s crucial that these dialogues and connections leverage the distinctive pillars and features propelling web3 to enhance and redefine our daily systems. By adhering to this mission, the potential of these conversations — and products — knows no bounds.
Harsh Rajat serves as the founder and Project Lead of Push Protocol, formerly known as EPNS. With over 12 years of entrepreneurial expertise, he has a diverse background in tech, spanning system architecture, development, and design across various fields, including mobile, web services, SaaS, and blockchain.
Harsh Rajat has been a speaker and judge at numerous tech conferences and hackathons, such as Messari Mainnet, ETHCC, ETHDenver, Schelling Point, ETHAmsterdam, NFT NYC, Liscon, HackMoney, and EDCON.
Push Protocol serves as a web3 communication network, facilitating cross-chain notifications and messaging for dapps, wallets, and services. It plays a pivotal role in powering communication for over 100 globally renowned dapps and service providers across various sectors, including DeFi, NFTs, gaming, dev tools, and beyond. Currently active on Ethereum and Polygon, Push Protocol contributes to the seamless interaction within the web3 ecosystem.
Before the advent of Push Protocol, there was a notable absence of solutions for facilitating native communication between wallets in response to both on- and off-chain data. This void resulted in a fragmented dapp ecosystem, sustained by outdated and centralized communication platforms. Push Protocol addresses this challenge, providing a groundbreaking solution that enhances communication within the web3 landscape.
Push is actively constructing the communication network for Web3, filling a crucial gap in essential infrastructure and enhancing the daily experience for users in the blockchain ecosystem.
